Cracking the search engine optimization (SEO) ranking system of Google is challenging to say the least. As the search engine giant performs over 3,000 algorithm updates per year, it is impossible to develop the perfect optimization plan that all types of businesses can apply. With this in mind, it’s not surprising to learn that digital marketing specialists continually test tactics to help clients outrank the competition.
Here are six tactics that you can perform to improve your site’s search rankings in 2022.
- Do not forget your on-page optimization efforts
If you want to see a quick improvement in your search engine rankings, invest time and effort in optimizing different elements on your site’s web pages. Working with an expert Chicago SEO company, especially for those located in Chicago, will assist you in making headlines, images, and page titles that will catch the attention of your readers and major search engines, too.
- Use on-page SEO best practices
Here are some of them:
- The use of keywords at the beginning of your title tags
- The creation of long-form content for better consumer engagement. A well-written content easily attracts search engines.
- Incorporating your keyword two to three times per web page is recommended; however, you must also be careful in using them, so you don’t get penalized for keyword stuffing.
- Create a separate headline for social media and web SEO purposes
What your followers find interesting on your social media platforms is the complete opposite of what Google wants to see on the first pages of its ranking. Some use shocking claims or statements to create a buzz on social media. However, Google will most likely perceive over-the-top headlines as clickbait.
- Take a good look at your technical SEO
A top-notch Chicago SEO agency can take your website to a whole new level by optimizing the technical aspects of your site. Structure your website in a manner that Google may crawl and index it with utmost speed and efficiency. While quality content is a top priority, a poorly optimized website will be harder to get indexed by major search engines.
Technical SEO includes adding security features to your site and updating it to a mobile-friendly format. Make sure that your content is unique, valuable, and informative and not duplicate content from other companies. Lastly, if you partner with an experienced SEO Chicago firm, they will take the necessary optimization tactics to enhance page loading and ensure that outbound and inbound links are working correctly.
- Know that less is more
Google doesn’t bother too much when it comes to content. You can improve your rankings simply by updating the content you already have and giving a fresh twist to it. Well-curated content on your website will significantly enhance the user experience among your target audient, clients, and many more.
- Improve the time on site criterion
To improve the time on your site, incorporate informative and dynamic media, including videos and podcasts. For example, installing a podcast on one of the pages will grab the attention of your prospective customers resulting in increased time spent on your site.
Enhancing one aspect of your digital marketing strategy impacts other essential elements of your site directly. Therefore, make the necessary adjustments in a strategic and timely manner to ensure long-term success.