Most customers go online when looking for the products or services they need. So, no matter what type of industry you are in, it’s vital that you make your site searchable on the web. It includes those who are in the HVAC field. Moreover, if your HVAC business has customers mainly in the local area, ranking in the local searches is also essential. Focusing on your local SEO also gives you better chances of being on top of the search result since bigger companies often dominate the general searches. It doesn’t mean that you don’t have competition on the local searches, so you still need to do it right to rank on the first spot. Here are ways to do that.
Create your Google My Business page
Google My Business is one of the pages that Google checks when crawling the web for sites to include in the search results. So if someone searches for an HVAC service provider in your area, and you have your Google My Business page, it will be included in the result, and thus customers will find you. So, include all the information about your business, like your contact details, so they know how to reach you. Add your site, too, so they can visit it if they wish to.
Claim your business on local review sites
Reviews are another thing that Google looks for when deciding the results to show on searches. The higher the ratings and the more positive reviews you have, the higher your chance of being on top of the search results. Some examples are Yelp and Angie’s List. Claim your business on those pages and include your complete details too. Encourage satisfied customers to leave their reviews to entice others to try your service. If you provide roofing service, a roofing SEO specialist can help create accounts for these review sites and generate reviews.
Include local keywords on your site
Use keywords that have the location of your business. For instance, if you offer plumbing services in Colorado, you may use the best plumbing keywords plus the area, like plumbing in Colorado or plumbing companies in Colorado. Include the keywords on your site, such as your contents, titles, headers, and descriptions. A plumber SEO agency can also help you come up with the best keywords and how to utilize them on your site efficiently.
Create a page for each location
If your HVAC company offers services in different locations, create a page for each of those locations so they do not compete with each other. Plus, customers can go to the page and get the information they need for their local area. An HVAC SEO specialist can help ensure that these pages are optimized for local searches.
Ensure that your details are consistent
Ensure that your information is consistent on your site and other pages, such as business listings and review sites. Consistent information makes your business more trustworthy. Plus, it’s also one thing that Google considers to show you are credible.
In conclusion
Your HVAC company can get more customers with the proper use of local SEO. More customers who need your service around your area will find you when they search on the web.