Smart Women Entrepreneurs Can Learn a Lot From the Olympics

Our fan Sam, is a typical married man aiming to improve his future potential customers. He is thirtysomething and also married with 2 young kids. He copes with his household in leased holiday accommodation with the neighborhood council assigned real estate organization. He functions full-time 9-5 with the regional council as a human resources policeman and also is likewise a part-time mature pupil studying Organization Administration 2 evenings each week.

Sam goes to nearly every residence game and around 5 away games per period, however he is not a season ticket owner. He angled pay for the one-off expense as well as does not know about the budget strategy settlement terms. He normally satisfies a close friend at a local pub before residence video games, as he believes it is also costly to consume in the arena.

Sam has a ‘Locals and Fans’ smart card issued by the local football club as part of a joint endeavor with the neighborhood council. The card is a Football Club Membership Card with a shut bag, a repayment center that is just valid in the stadium as well as the club’s retail electrical outlets (a shut purse possessed and also operated by or in behalf of the club can generate hundreds of thousands of pounds in added revenue and performance gains).

The ‘Citizens and also Fans’ smart card also permits payment by Europay/ MasterCard/ Visa (EMV) as well as is Local Authority Smart card Specifications e-Organisation (LASSeO) & Integrated Transportation Requirements Organisation (ITSO) compliant. This indicates that it can be utilized to gain access to council supplied services as well as on local transport. The card has additionally been created as well as encoded according to the emerging Standards for Smart Card Innovation in Stadia.

MONDAY

Sam go to the club’s site as well as checks the fixtures for the coming month. He decides to purchase two tickets for tomorrow evenings mug game, when he will certainly take a buddy from work that has never been previously. Sam merely enters his ‘Homeowners and also Fans’ smart card number into the acquisition screen. He selects to spend for the ticket with the EMV payment. Once the acquisition is total Sam check his Loyalty factors equilibrium and it has actually enhanced by 200 (100 per ticket) He picks the ‘print in your home’ alternative, prints both barcoded tickets and then sets off for work.

The bus gets here. Sam hops on and also offers his ‘Residents and also Advocates’ card, which stores his ITSO compliant month-to-month bus ticket to the viewers.

At the office Sam uses his ‘Locals as well as Supporters’ smart card at the office complex access control viewers. This allows him to open the primary entry door. Because the card likewise works as Sam’s team pass it also has his picture and provides him access to his workplace and other relevant areas in the structure. At lunchtime Sam is active so he decides to eat at the team restaurant. Many personnel have council issued cards for Accessibility ID as well as to spend for food yet Sam’s can use his ‘Residents and Fans’ card in all council team dining establishments. Nevertheless, the e-purse made use of in council dining establishments does not allow Sam to accru factors, unlike the various other e-purse additionally on the card.

At 17:00 Sam leaves the workplace as well as travels house on the bus again using his ‘Locals as well as Advocates’ card, which shops his ITSO compliant month-to-month bus ticket.

Monday is one of both nights a week that Sam attends a part-time training course held at the football club seminar centre.

Sam drives to the arena as well as offers his ‘Homeowners and Advocates’ smart card to the vehicle parking obstacle. This opens up as the CRM system informs it that Sam is Examining tonight so is entitled to totally free car park. Once the evenings research is over Sam leaves the car park using the ‘Citizens and Advocates’ card to open up the leave barrier.

When Sam obtains home he checks his Commitment Factors equilibrium once more and also sees that he got 50 factor for participating in college, as becomes part of a local ‘Self Advancement’ program run by the council as well as supported by regional companies.

Variety of uses the ‘Residents and also Supporters’ card. (10 ).

Week in the Life of a Football Supporter with a Local’s Smart Card

Part 2 of 8

TUESDAY

Sam follows his common routine utilizing the ‘Citizens and also Supporters’ smart card on the bus and to access his office complex. At lunch time he goes in to the public library as well as obtains a publication associating with his Organization Administration training course. He utilizes the self-service workdesk and provides the ‘Locals and Advocates’ smart card to sign up the financing of guides, as the card additionally acts as a collection card.

Sam determines to go straight to the football club from the workplace and satisfies his close friend outside the stadium. Sam realises that he has actually forgotten his ticket, yet is not concerned as he just mosts likely to the club store where they reviewed his card as well as confirm he was issued with a valid ticket. They after that validate the gain access to control system to approve the card. (Actually Sam did not require to do this as when he made use of the card to ID himself online the previous day when purchasing the tickets, the card and also the barcoded ticket were instantly contributed to the gain access to control system as valid for entrance for this game. The system nonetheless would just approve the initial type i.e. card or ticket for entrance, once one type had been made use of the 2nd would be immediately rendered void this is for protection and earnings security objectives.).

Sam’s friend shows up and they both get in the arena Sam with the ‘Citizens and Advocates’ smart card as well as his friend with his very own barcoded ticket. In the stadium Sam and also good friend both get a drink and also something to consume. As Sam has the ‘Residents and also Advocates’ smart card he goes straight to the cashless repayment queue which is much shorter than the money queue. To enhance take-up of the new ‘Citizens as well as Advocates’ card there is a discount rate on all items when paying with the pre pay e-purse. Sam pays making use of the shut e-purse and he is offered quicker than his good friend that is paying with cash money. Sam additionally conserves money. Sam after that gets a text message from the football club Occasions Group thanking him for entering the stadium early as well as provides him a BOGOFF (Buy One Get One Absolutely free) deal on the new line in pasties from a neighborhood bakers if he uses his shut e-purse for payment.

Sam and also close friend watch the very first half during which Sam covers up his e-purse on his ‘Citizens and also Advocates” smart card by sms message After that at half time he makes the most of the BOGOFF deal.

After the match pal Sam uses his ‘Residents and also Advocates’ smart card for the bus journey residence. At home Sam checks his loyalty account and also sees a total amount of 125 brand-new factors from his purchases as well as because he entered the stadium early.

Number of uses the ‘Homeowners as well as Fans’ card. (10 ).

Week in the Life of a Football Advocate with a Homeowner’s Smart Card.

Component 3 of 8.

Wednesday.

Sam follows his usual regular into work making use of the ‘Locals and also Fans’ smart card on the bus and to access his office building. Today is Sam’s birthday the football club CRM texts his mobile phone a 2-4-1 offer to eat in the restaurant at the stadium. To take advantage of this offer Sam meets his wife for lunch at the stadium. The offer also states that if he pays for the meal with the closed purse on his ‘Residents and Supporters’ smart card he will receive treble loyalty points. Sam tops up his e-purse on his “Residents and Supporters” smart card by text message. Sam redeems the 2-4-1 offer and pays for the meal with the closed e-purse on his ‘Residents and Supporters’ smart card.

When Sam returns to work he uses the ‘Residents and Supporters’ smart card to access his office building.

After work Sam decides to go to the gym he uses his ‘Residents and Supporters’ smart card for the bus journey and once at the gym, which is a council leisure centre. Sam uses the ‘Residents and Supporters’ smart card to gain entry to the leisure centre as it is also holds his membership details. Sam uses smart card inside the leisure centre to register his use of the gym and again to use of the swimming pool. Sam then travels home on the bus using the ‘Residents and Supporters’ smart card.

At home Sam logs on to the clubs website and checks the balance on his loyalty account. He discovers that he has an additional 350 points for topping up, paying in the restaurant and also a bonus for his birthday. Sam has also been given additional points for participating on one physical activity at the gym, this is a PCT initiative to promote healthy living and combat obesity and help reduce the pressure on the local NHS. The scheme is supported by the local council and the football club.

Number of uses of the ‘Residents and Supporters’ card.( 14 ).

Week in the Life of a Football Supporter with a Resident’s Smart Card.

Part 4 of 8.

Thursday.

Sam follows his usual routine into work using the ‘Residents and Supporters’ smart card on the bus and to access his office building.

At lunch time Sam goes to town and buys a CD from a local music store and some accessories for his car from a national motor factors retailer using the EMV payment on his ‘Residents and Supporters’ smart card.

Sam has study leave in the afternoon and travel home on the bus using his ‘Residents and Supporters’ smart card, and collects his Business Management course books and course work. At home Sam logs on to the clubs website and checks the smart watch  balance on his loyalty account and discovers that he has an additional 160 points for the EMV transactions at the local music store and the national motor factors retailer. As these transactions are using the EMV payment facility they attract a slightly lower rate of points than transactions using the pre pay e-purse on the ‘Residents and Supporters’ smart card.

As Sam is registered as a mature student studying at the stadium he is allowed free access to the WiFI within the stadium conference suite. Sam drives to the stadium early, for his second study night of the week, as he is meeting a study buddy there. On arrival at the stadium Sam presents his ‘Residents and Supporters’ card to the parking barrier which opens as it knows from the CRM that Sam is studying tonight and is entitled to free parking. Sam uses the ‘Residents and Supporters’ smart card to log on to the network using dual factor authentication and the system recognises Sam is registered with a sight impairment and has stored visual preferences to help him read the text. The system is set to Sam’s preferences. This same function could be used to change language for those whose first language is not English.

Once the evenings study is over Sam leaves the car park again using the ‘Residents and Supporters’ smart card to open the exit barrier.

When Sam gets home he again checks his Loyalty Points balance and sees that, just as he did on Monday evening he received 50 point for attending college, this is part of a local ‘Self Development’ programme run by the council and supported by local businesses.

Number of uses of the ‘Residents and Supporters’ smart card (12 ).

Week in the Life of a Football Supporter with a Resident’s Smartcard.

Part 5 of 8.

Friday.

Sam follows his usual routine into work using the ‘Residents and Supporters’ smart card on the bus and to access his office building.

At lunch time Sam goes to the councils ‘One Stop Shop’ to apply for Free School Meals for his 2 children. He uses a public PC and presents his ‘Residents and Supporters’ smart card to the reader which identifies him asks for a secret word (2 Factor Authentication). As Sam is registered with a sight impairment on the council’s public facing system his visual impairment preferences are read from the card and the councils public facing system is set to Sam’s preferences.

As the councils CRM already holds many pieces of information required for the Free School Meals Entitlement Form some information there has been automatically completed i.e. Name. DoB, Address, Contact details etc. This is called Auto Form Fill. Sam check the auto populated data is correct, completes the rest of the form and returns to work.

After work Sam decides to go to the gym he uses the ‘Residents and Supporters’ smart card for the bus journey and once at the gym, which is a council leisure centre Sam uses the ‘Residents and Supporters’ smart cardto gain entry to the centre as it is also his membership card for the leisure centre. Sam also uses the ‘Residents and Supporters’ smart card inside the leisure centre to register his use of the gym and again use of the swimming pool. Sam then travels home on the bus using the ‘Residents and Supporters’ smart card for the journey home.